Live the
Moment
An anti-FOMO campaign for an amusement park — built to fill the months no one was visiting.
The Challenge
Parque de la Costa wasn't struggling for visitors — it was struggling for the right visitors at the right time. Sales dipped sharply outside of peak season, and the brand needed to reach a younger, family-driven audience that would show up in the off months.
The Approach
The insight came from inverting how the park usually advertised. Instead of selling the rides, we sold the missed moments. Most campaigns trigger FOMO around things you weren't invited to. This one triggered FOMO around the family memories you should be making, right now, while you still can.
The concept was activated across three channels:
- Instagram & Facebook social content
- Outdoor advertising in high-traffic urban zones
- An in-park augmented reality activation that turned the concept into a physical experience
The Outcome
A full campaign proposal delivered to the park's marketing team — concept, social suite, OOH system, and the AR activation, packaged as one cohesive idea.
The idea itself. The shift from "look what you'll see" to "look what you'll lose if you don't show up."